MYRIDE BRANDING IDENTITY

CLIENT

MYRIDE GmbH

LINE OF BIUSINESS

Taxi and airport transfer
Branding & Web Design

WE DELIVERED

  1. logo design
  2. brand identity
  3. business card
  4. graphic design
  5. website

WEBSITE

ABOUT PROJECT

Background

Myride GmbH is a brand new company that offers transport services, specially airports transfer, in Munich, Germany.

The Problem

Myride needed a strong and confident voice, from color palette to typography, working along with a catchy, elegant, unique and impactful logo-mark, so all elements could be part of the same identity system.

The solution

After an extensive exploration phase and experimenting with different applications, the final design was a handcrafted logo mark. The 4 strips is the initial letter (M) that wold represent the variety of highways Myride can get you from A to B. The sharp edges represent the accuracy. We gave the logo mark a proper typeface. This one was very challenging. We had to make a costume typeface to fit with the logo mark. The brand attribute is to be: Movement, bold, quality, and confident.

The new brand identity was to convey the fact Myride offer a trustworthy and reliable service at prices that offer good values.

The creation was so wonderful and we had a pleasure doing business with Myride.

Visit the website: www.myride-munich.com