MYRIDE BRANDING IDENTITY
LINE OF BIUSINESS
- logo design
- brand identity
- business card
- graphic design
Myride GmbH is a brand new company that offers transport services, specially airports transfer, in Munich, Germany.
Myride needed a strong and confident voice, from color palette to typography, working along with a catchy, elegant, unique and impactful logo-mark, so all elements could be part of the same identity system.
After an extensive exploration phase and experimenting with different applications, the final design was a handcrafted logo mark. The 4 strips is the initial letter (M) that wold represent the variety of highways Myride can get you from A to B. The sharp edges represent the accuracy. We gave the logo mark a proper typeface. This one was very challenging. We had to make a costume typeface to fit with the logo mark. The brand attribute is to be: Movement, bold, quality, and confident.
The new brand identity was to convey the fact Myride offer a trustworthy and reliable service at prices that offer good values.
The creation was so wonderful and we had a pleasure doing business with Myride.